Search Engine Optimisation – Smaart It Solutions

Enhance Your Online Presence

Unlock the Full Potential of Your Website Today!

At Smaart It Solutions, we focus on elevating your website’s performance through customized SEO techniques. Our dedicated team works closely to boost your search engine visibility, drive quality traffic, and enhance conversion rates. Whether you’re a growing startup or an established brand, we equip you with the best strategies to thrive in the digital world.

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Engage your audience and maximize your reach with our tailored SEO approaches that emphasize results and growth.

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Our data-driven methods ensure that every aspect of your online presence is optimized for better performance and visibility.

Our SEO Approach Consists Of - 5 Steps Plan

1. Preliminary SEO Audit

Preliminary high-level SEO assessment
Competitive benchmarking of organic search traffic
Ranking Analysis
On-page audit
Off-page credibility assessment
5-Dimensional Score Card
Benchmark on SEO Maturity Model

2. Define Business Goals & KPIs

Effective website indexing and crawling
Improve ranking for targeted keywords
Enhance CTR (Click through rate)
Increase traffic for specific products and geography
Increase leads/conversion for specific products

3. SEO Strategy & Execution Plan

Comprehensive analysis of website architecture, on-page parameters and content
Strategy aligned to business goals
Define optimization process and best practices
3-6-9 months plan
Quick fixes
Short term actions
Long term actions

4. Setup and Optimization

Implementation of SEO recommendations
Online competitor analysis from SEO perspective
Keyword research & page mapping
Optimize page snippet
Optimize internal & external links structure

5. Continuous Improvements

Track SEO parameters effectiveness
Measure impact of SEO improvements
SEO Strategy change based on impact analysis
Iterative model for improvements
Dashboards and reporting

SEO Solution

Website Assessment
(2 weeks)

Setup & Optimisation
(1-6 months)

Continuous Improvements
(7-12 months)

Comprehensive analysis of website architecture, on-page parameters and content.

Configure & update Google & Bing webmaster tools

Web Standards compliance

Define business goals & KPIs

Find and fix crawling and indexing errors

Quality link building

Executive summary with recommendations and quick deployment strategy

URL redirects and vanity URLs

Integrated SEO-PPC process

Create and maintain XML Sitemaps

Multi regional and multi lingual optimisation

Keyword research and analysis

SEO Optimisation during content creation

Optimize on page elements

Track SEO parameters effectiveness

Optimize linking structure

SEO Strategy and change based on impact analysis

Expected Benefits

Gaps & opportunities identified

Improved findability and indexing

Improved keyword ranking

Strategy aligned to business goals

Natural search traffic improvement

Search CTR improvement

Detailed roadmap (3-6-9 months plan)

Improved user experience

Improved conversion & organic traffic

Reduced PPC spend

Strategy Roll-out Plan

On-Site Assessment
(2 Weeks)

Immediate Fixes
(1-3 Months)

Long term Fixes (4-6 Months)

Continuous Optimization
(7-12 Months)

Comprehensive analysis of website architecture

Configuration Google Search Console and Bing Webmaster tool

Competitive keywords research

Re-Visit SEO Strategy based on the impact analysis

Competitive assessment and benchmarking

Identify and recommend technical SEO fixes

Identify quick-win and high conversion keywords based on analytics data

Leverage Page Speed, LSI keywords, HTTPs and Google algorithm updates

Identify areas for improvement

Identify and fix indexing and crawling errors (404, 500 etc,)

Localised keyword theme for specific market and user segmentation

Identify and provide recommendation to fix superfluous code

Define short term and long term business goals & KPIs

Implement SEO best practices

On Page recommendation

Quality link building optimization Local Listing Bloggers outreach Backlink Profile Analysis Link Reclamation Q&A Posting Video Optimization Rich Media & Infographics

Outline geographical markets and products to prioritize

Competitive keyword research & content analysis and benchmark

Page and content architectural analysis and recommendation

Enhance current SEO optimization process

Optimize CMS page template

Provide recommendation to optimize site loading speed

Create high level process flow and define role of various stakeholders

Optimise XML Sitemap for better indexing

Leverage Google Knowledge graph and feature snippets

Share sample recommendation of different deliverables and take sign off

Resolve GEO and language targeting issue using HREFLANG

Using Latent Semantic Index (LSI) keywords while creating content

Create 3-6-9 month plan

Resolve duplicate content issue

Broken link and lost URL recycling

SEO optimized workflow for new product launch and end-of-life product

Provide recommendation for semantic markup and structured data/rich snippet

Leverage vertical searches by optimising content for them

Publish SEO scorecard and benchmark status maturity model

Identify and remove of spammy/low-quality links

Brand Authority & Link Optimization

Let’s talk about what we can build together

Brief us your requirements below, and let’s connect.